Size Inclusivity: Brands Leading the Curve

In today’s society, diversity and inclusion have become crucial topics in various industries, including the fashion world. For years, the fashion industry has been criticized for not being inclusive enough, particularly when it comes to sizes. However, times are changing, and more and more brands are stepping up to cater to a wider range of body sizes. This movement towards size inclusivity has been gaining momentum, and in this article, we will dive deeper into the brands that are leading the curve in championing body acceptance and diversity.

As the body positivity movement continues to grow, consumers are demanding more representation and options in the fashion world. According to a survey by market research firm NPD Group, nearly 50% of women in the U.S. fall into the plus-size category, yet only about 17% of clothing sold in stores are available in these sizes. This discrepancy has created a gap in the market for brands to step in and fill the void.

One of the leading brands in the size inclusivity movement is **ASOS**, a global online fashion retailer that offers a diverse range of sizes from petite to plus-size. ASOS has been making waves in the fashion industry with its body-positive approach, featuring models of different sizes and shapes to represent the diversity of their customer base. They have also introduced a “Fit Assist” feature on their website, which provides individualized fit recommendations based on body measurements, making it easier for customers to find their perfect fit.

**Universal Standard** is another brand that is making strides in size inclusivity. This New York-based brand offers a wide range of sizes from 00 to 40, making them truly inclusive for all body types. They have also launched a groundbreaking campaign called “Universal Fit Liberty,” which offers a free exchange for a different size within a year of purchase, ensuring that their customers always have clothes that fit them perfectly, regardless of any changes in their body size.

The popular lingerie brand, **Savage X Fenty** by Rihanna, has also taken a stand in promoting size inclusivity. The brand offers a wide range of sizes, from 32A to 46DDD in bras and XS to 3X in underwear, catering to a diverse range of body types. Savage X Fenty takes it a step further by featuring models of different sizes, ethnicities, and backgrounds in their campaigns, promoting inclusivity and diversity within the fashion industry.

In addition to these established brands, new and upcoming brands are also joining the size inclusivity movement. **Good American**, founded by Khloe Kardashian, focuses on size-inclusive denim, offering sizes from 00 to 24. The brand has also pledged to never digitally alter their models’ bodies, encouraging a more realistic and body-positive representation of women.

Another notable brand is **ThirdLove**, known for their inclusive range of bras, including half sizes, and a broad spectrum of cup sizes. The brand also offers a “Fit Finder” quiz on their website, which helps customers find their perfect fit based on more than just a small, medium, or large size chart.

In conclusion, the size inclusivity movement is gaining traction in the fashion industry, with more and more brands realizing the importance of catering to a diverse range of body sizes. These brands mentioned above are just a few leading the curve in promoting body acceptance and diversity. However, there is still a long way to go, and it is essential for brands to continue to listen to their customers and adapt to their changing needs. After all, fashion should be inclusive for all, regardless of shape, size, or background.